In your own little world, as you get ready, you make a choice of how you want to represent yourself that day. Which of your many strong character traits will be on display. And when the day comes when you want to make a statement, stand tall and confident, no colour does it quite like red.
RED IS BOLD. IT'S STRIKING. IT'S UNFORGETTABLE.
Psychologically, red is one of the most emotionally intense colours. Studies show that it can increase heart rate, evoke passion, and draw attention like no other hue. It’s a colour often linked to love, power, energy, and action.
When you wear red, you’re not just putting on a colour—you’re stepping into a mood. Wearing red has been shown to actually boost confidence. It can change the way you carry yourself and the way others see you.
Finding the right shade of red isn’t easy though. It’s a colour where the choice of preferred shade is personal. With all other colours you like and wear a range of shades. For example you’ll wear light pink and bright pink, Light blue and navy blue, Pale yellow and Sunshine yellow, Mint green and emerald green. But with red, it has to be the right shade for you, the shade of red should appeal beyond trend and suggestion, it should speak to your soul. I agree the last bit ‘speak to your soul’ is a bit dramatic, but correct me if it’s wrong. (I’ll be waiting for comments or WhatsApp messages :)
So when you do find that absolutely perfect shade of red, you know you’ve got to go for it!
I found the most beautiful shade of red in the market and have used it multiple times in my collections. It’s a glossy wine red with a smooth grain and well let’s just say my soul and the red clicked!
I don’t wear red often, but it’s one of my preferred colours - please note the HZM logo colour and shade. Let’s just say, red is who I want to be!
